U.K.-based antivirus and antispam vendor Sophos plc. has announced it will remodel its global partner program based on the success of its North American partner program.
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
Its North American channel strategy includes directing 100% of sales through the channel. This approach has led to 43% revenue growth in 2008 for active Sophos channel partners.
According to Sophos, partners enjoy competitive margins, deal-protection programs, customized marketing campaigns, online certification programs and more.
The vendor hopes modeling the global channel program after the North American program will better promote the Sophos brand around the world and increase sales for global partners.