Dell now offers Data Center Optimization Services to help customers increase data center capacity and energy efficiency.
Dell consultants will provide the Data Center Optimization Services directly to customers, but Dell said partners will be able to resell the services as well. David Cantu, vice president and chief operating officer of Redapt Systems, a Dell partner in Redmond, Wash., said the services will not create channel conflict and will help Dell grow.
"I think that's something that we can leverage here," he said. "I think it's great. It's a move they needed to do to become more relevant in the data center and become more like IBM and [Hewlett-Packard]."
Cantu said his company will "absolutely" resell the Data Center Optimization Services, because they offer new ways to address customer concerns.
"We have our own practices here, but we're a small company," he said. "It's a nice way to be able to fill the gaps."
Dell's Data Center Optimization Services have several components. There are workshops on how to increase capacity and energy efficiency, power usage assessments and hands-on sessions to help customers redesign their data centers. Dell also offers consolidation and migration services, as well as storage and virtualization consulting. The services won't infringe on the work Dell partners already do, Cantu said.
"[Dell is] big and can't offer the personal services that we can," he said.
The Data Center Optimization Services are part of Dell's new "Reveal Your Hidden Data Center" strategy. The strategy uses server virtualization, consolidation and other technologies to help customers get more out of their existing data centers. Dell claims the strategy can increase a data center's computing capacity by up to 270%, cut the number of servers by 22%, improve performance by 19% and reduce power consumption by 21%.