Partner News Podcast: Dell partner outreach uses social media

Dell's channel community manager talks about using blogs, online forums and Twitter to build partners' trust. We also discuss Oracle's channel conflict resolution and Cisco Motion.

Dell partners, both current and prospective, can use the new Dell Channel Blog to learn more about the Dell PartnerDirect program and interact with executives. It's part of a new social media strategy designed to build trust with Dell partners, according to this week's guest, Dell channel community manager Amie Paxton. In addition, Dell uses Twitter to communicate with partners and is considering a Facebook page to promote partner networking.

The SearchITChannel.com staff also talks about Oracle's response to recent channel conflict complaints, led by new channel co-chief John Gray. And senior news writer Rivka Little checks in to discuss Cisco Motion, the new open source mobile applications platform.

Check next week's Partner News Podcast for all the news out of Microsoft TechEd in Orlando, Fla.

Listen to and download every SearchITChannel.com podcast at SearchITChannel.com/download.

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Dell Partner Outreach Uses Social Media
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  • 0:00: Introduction
  • 0:34: Cisco Motion
  • 2:49: Oracle channel conflict
  • 5:33: Dell social media interview with Amie Paxton
  • 9:53: Sign off

    Partner News Podcast related links

  • Cisco opens up with mobile applications platform
    Cisco Motion includes an open API mobile applications platform for third-party developers.

  • Oracle addresses partners' channel conflict complaints, one by one
    Oracle is addressing problems on an individual basis instead of making programmatic changes, partners say.

  • Dell Channel Blog launches with Partner Advisory Council news
    Dell executives know they need a strong outreach effort to combat skepticism about Dell's direct sales history.
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