Partner News Podcast: Dell partner outreach uses social media

Article

Partner News Podcast: Dell partner outreach uses social media

Dell partners, both current and prospective, can use the new Dell Channel Blog to learn more about the Dell PartnerDirect program and interact with executives. It's part of a new social media strategy designed to build trust with

To continue reading for free, register below or login

Requires Membership to View

To gain access to this and all member only content, please provide the following information:

By submitting your registration information to SearchITChannel.com you agree to receive email communications from the TechTarget network of sites, and/or third party content providers that have relationships with TechTarget, based on your topic interests and activity, including updates on new content, event notifications, new site launches and market research surveys. Please verify all information and selections above. You may unsubscribe at any time from one or more of the services you have selected by editing your profile, unsubscribing via email or by contacting us here

  • Your use of SearchITChannel.com is governed by our Terms of Use
  • We designed our Privacy Policy to provide you with important disclosures about how we collect and use your registration and other information. We encourage you to read the Privacy Policy, and to use it to help make informed decisions.
  • If you reside outside of the United States, by submitting this registration information you consent to having your personal data transferred to and processed in the United States.

Dell partners, according to this week's guest, Dell channel community manager Amie Paxton. In addition, Dell uses Twitter to communicate with partners and is considering a Facebook page to promote partner networking.

The SearchITChannel.com staff also talks about Oracle's response to recent channel conflict complaints, led by new channel co-chief John Gray. And senior news writer Rivka Little checks in to discuss Cisco Motion, the new open source mobile applications platform.

Check next week's Partner News Podcast for all the news out of Microsoft TechEd in Orlando, Fla.

Listen to and download every SearchITChannel.com podcast at SearchITChannel.com/download.

Listen to the podcast

Play now:

You must have Adobe Flash Player 7 or above to view this content.See http://www.adobe.com/products/flashplayer to download now.
Download for later:

Dell Partner Outreach Uses Social Media
• Internet Explorer: Right Click > Save Target As
• Firefox: Right Click > Save Link As
  • 0:00: Introduction
  • 0:34: Cisco Motion
  • 2:49: Oracle channel conflict
  • 5:33: Dell social media interview with Amie Paxton
  • 9:53: Sign off

    Partner News Podcast related links

  • Cisco opens up with mobile applications platform
    Cisco Motion includes an open API mobile applications platform for third-party developers.

  • Oracle addresses partners' channel conflict complaints, one by one
    Oracle is addressing problems on an individual basis instead of making programmatic changes, partners say.

  • Dell Channel Blog launches with Partner Advisory Council news
    Dell executives know they need a strong outreach effort to combat skepticism about Dell's direct sales history.

    Dig Deeper