Channel-partner CRM vendor updates automation software with links to SFA, deal registration, other a

New edition includes Web services interfaces to connect proprietary CRM, MRP and other apps to channel deal registration, SFA and other functions.

BlueRoads Corp. has released a new version of its channel-business management application, adding tools that allow customers to link their favorite applications to BlueRoads through a Web services interface.

BlueRoads provides its self-named application as an online service into which both vendors and channel partners can log to track sales leads, register impending deals, automate service-contract renewals, differentiate a vendor's named accounts from those that are open to channel partners, and coordinate the efforts of the vendor and independent channel sales reps in the field.

The new edition, version 6.0, is built entirely on J2EE and XML to make it easier for vendors or channel companies to connect their own enterprise resource planning (ERP) or customer resource management (CRM) applications to the channel-specific functions in BlueRoads.

It comes with built-in modules to integrate its data with a customer's data in a Salesforce.com or WebEx sales-management application.

The connection would allow channel partners to integrate data to, for example, synchronize leads or register deals and contracts between BlueRoads and a separate CRM system, or schedule a work order in a manufacturing-resource-planning application and update the customer's record in BlueRoads.

Its customers include Avaya and Nortel Networks.

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