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The integration is provided through ApexConnect, a new application based on Salesforce.com's Apex programming language, and signals the company's transition from straight CRM to a platform that other Software-as-a-Service (SaaS) applications can use.
Salesforce.com said it logged more API transactions than page views last quarter, the first time this has happened. That could be part of a transition to attract more high-end customers, said analyst Liz Herbert, of Cambridge, Mass.-based Forrester Research Inc.
And more is on the way. Salesforce.com plans to release a tool to integrate with the Oracle 11i database in early 2007, as well as a feature that will allow it to proactively communicate with other applications.
All this is part of a movement to shift the difficulties involved in integrating various applications from the customer to its partners, said Ariel Kelman, senior director of platform product marketing at Salesforce.com.
The original version of this articlewas posted on TechTarget's SearchCRM.com.