How to Sell Technology in the IT Channel
- January 08, 2018
Citrix Summit 2018: The virtualization and cloud vendor unveiled a new program structure for Citrix partner firms that will pull together five channel incentive programs under one umbrella.
- November 03, 2017
Channel partners can expect to see Cisco software play a bigger role on projects as the vendor bundles hardware with subscriptions and organizes its offerings around suites.
- October 24, 2017
The Modernize Traditional Applications program, unveiled at DockerCon 2017, is seeing traction among customers interested in adopting container technology, Docker partners said.
- July 14, 2017
Kaseya said its Powered Services offerings can help MSPs quickly expand their portfolios to include security and network management services; other news from the week.
- July 10, 2017
With its sights set on digital transformation, Microsoft will establish new incentives and compensation strategies in an effort to better align field sales and channel partners.
- June 23, 2017
Channel executives said Cisco's new campus networking approach offers software-defined networking, management and security capabilities, but will face a customer adoption test.
- June 07, 2017
Hewlett Packard Enterprise is looking to bring its channel up to speed with digital marketing concepts and trends -- a business area where many partners tend to stumble. The HPE Digital Marketing ...
- May 30, 2017
Cisco global certification has a new look with the launch of the Global Gold program, which aims to simplify how partners support multinational customers.
- April 25, 2017
At the Cisco Marketing Velocity conference in Chicago, the company discussed a unified data center product marketing message with its channel partners.
- April 14, 2017
Technology distributor Avant updated its sales enablement application, BattleApp, with more support for channel sales activities; other news from the week.
- November 04, 2016
Cisco discussed a new per-user, per-month pricing approach for its cloud-based and on-premises collaboration services and products at the company's partner summit.
- July 14, 2016
Microsoft plans to engage channel partners on a number of shared priorities, including accelerated cloud adoption, digital transformation and Windows 10 Enterprise deployment.
- July 12, 2016
Speakers at the Microsoft Worldwide Partner Conference said partners in the cloud must differentiate through methods such as verticalization, IP and content marketing.
- April 07, 2016
Riverbed took the wraps off a multicomponent channel marketing program that includes marketing value proposition development, localization and marketing automation.
- April 05, 2016
Riverbed Technologies rings in 'Disruption 2.0' at its annual Partner Summit, introducing new channel partner programs, initiatives and other updates.