How to Sell Technology in the IT Channel
- April 25, 2017
At the Cisco Marketing Velocity conference in Chicago, the company discussed a unified data center product marketing message with its channel partners.
- April 14, 2017
Technology distributor Avant updated its sales enablement application, BattleApp, with more support for channel sales activities; other news from the week.
- November 04, 2016
Cisco discussed a new per-user, per-month pricing approach for its cloud-based and on-premises collaboration services and products at the company's partner summit.
- July 14, 2016
Microsoft plans to engage channel partners on a number of shared priorities, including accelerated cloud adoption, digital transformation and Windows 10 Enterprise deployment.
- July 12, 2016
Speakers at the Microsoft Worldwide Partner Conference said partners in the cloud must differentiate through methods such as verticalization, IP and content marketing.
- April 07, 2016
Riverbed took the wraps off a multicomponent channel marketing program that includes marketing value proposition development, localization and marketing automation.
- April 05, 2016
Riverbed Technologies rings in 'Disruption 2.0' at its annual Partner Summit, introducing new channel partner programs, initiatives and other updates.
- March 11, 2016
Intermedia arms partners with a free marketing automation platform and new Intermedia University courses to boost sales; more IT channel news from the week.
- March 01, 2016
Channel partners were urged to put the customer first and to enchant their prospective clients at this year's Cisco Marketing Velocity event.
- January 12, 2016
Citrix says it will ramp up innovation, as it focuses on its core products. The company also cites its Microsoft partnership and marketing campaigns for the midmarket.
- October 23, 2015
What makes a good MSP salesperson? How should you compensate sales staff? Execs tackled these and other MSP sales-related questions at MSPWorld this week; plus, more channel news.
- October 20, 2015
At MSPWorld 2015, the president of Locknet Managed IT Services gave guidance on scaling up small MSP business practices and overcoming the challenges.
- October 07, 2015
CompTIA's annual State of the Channel study shows IT services companies are spending more on marketing, as well as focusing on consulting and hybrid IT services.
- August 05, 2015
At ChannelCon, the CMO of Marketopia explained how a range of marketing collateral can help partners differentiate their businesses.
- July 15, 2015
Phil Sorgen, corporate VP of Microsoft's worldwide partner group, told conference attendees how to stand out from the channel crowd.