FAQs:Lead management
More Information on Lead Management
Selling yourself and your business
Selling yourself is a vital part of marketing your business, and good marketing is good for your channel business. Learn how with these resources.
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Five rules for service providers: Negotiating deals with business technology customers
29 Nov 2006
Column - Service agreements catch integrators and VARs in a tight place between the vendor and customer. But if you negotiate strategically, you can work out deals that please customers without eating into your own margin.
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Five steps to IT marketing success
Channel Business How-To - Growing a channel business involves more than technology. Using these steps, you'll be able to effectively market your channel IT consulting business by getting the message out.
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MSPs share how-to on migrating to managed services business
03 May 2007
Article - Converting from a product-sales-focused VAR to a managed service provider means changing your pricing, organization, services and sometimes your customer contacts.
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Getting past the first meeting with a potential client
(presented by SearchNetworkingChannel.com)
Tip - The key to identifying a potential customer's needs and being invited back for a second meeting is surprisingly simple.
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10 Apr 2007
Article - Managed storage is growing faster than almost any other hosted service, but building a business in offsite storage requires picking the right customers and the right approach.
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How to develop an effective IT consulting marketing campaign
Channel Business How-To - Learn five key steps to marketing your IT consulting services -- target your audience, develop a message, start mailing, establish yourself as an expert and form partnerships.
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02 Apr 2007
Article - Despite the familiarity of Internet-based phone systems, customers need education and reassurances to get over misgivings.
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Real-life expertise: How to negotiate
14 Feb 2007
Column - Negotiation happens to everyone. Follow these steps and it'll be less painful, more profitable and easier on everyone involved.
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Providing database services: The initial client meeting
(presented by SearchSystemsChannel.com)
Tip - Remote database services provider Hilary Cotter outlines his own best practices for establishing successful client relationships -- which he says begins with the first client meeting.