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What is the value of lead generation software and services?

17 Jan 2008 | SearchITChannel.com

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About the author

Jay Uribe is the co-founder of Mobius Partners, an enterprise VAR based in San Antonio. Listen to the rest of Jay's answers on lead management by downloading our lead management podcast.

We believe in the combination of [software and services]. We've tried advertising, direct mail, email marketing, educational programs and sponsorships, special events and trade shows. We've done a lot, and without a doubt we've realized that the most successful programs are the ones that enable us to build a relationship with the prospect. What our customers are looking for is a relationship and a value, not somebody that's just going to push out product left and right. The most unsuccessful ones were those where you throw something on the wall and see what sticks and don't really follow up at all. Those don't seem to work for us.

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channel conflict (SearchITChannel.com)

consultant (SearchITChannel.com)

deal registration (SearchITChannel.com)

direct market reseller (DMR) (SearchITChannel.com)

freemium (SearchITChannel.com)

lead (SearchITChannel.com)

lead generator (SearchITChannel.com)

proprietary solution (SearchITChannel.com)

solution (SearchITChannel.com)

special purpose acquisition company (SPAC) (SearchITChannel.com)

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