| Benefit | Reseller | Managed Service Provider | ||
|---|---|---|---|---|
| Tier 1 | Tier 2 | Tier 3 | ||
| General Communications | ||||
| Partner advisory council participation/briefing sessions | ||||
| Monthly partner newsletter | ||||
| Partner portal |  |
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| Other | ||||
| Marketing and Communications | ||||
| Listed in partner Web locator/database | ||||
| Partner webcasts | |
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| Market development funds | |
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| Press release support | |
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| Joint marketing campaigns | |
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| Online price information system | ||||
| Other | ||||
| Technical Resources | ||||
| 24x7 phone technical support | |
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| Web-based support | |
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| Free dedicated technical support facility | |
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| Fee-based dedicated technical support facility | ||||
| Packaged services available to resell | |
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| Other | ||||
| Demand Generation | ||||
| Business planning resources | |
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| Competitive price assistance | |
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| Qualified lead distribution | |
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| Sales cycle assistance | |
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| Not for resale demo software/hardware | |
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| For sale demo software/hardware | ||||
| Partner leads system | |
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| Corporate account manager | |
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| Other | ||||
| Training/Certification | ||||
| Opportunity to participate in beta testing | |
|
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| Free Web-based sales training | |
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| Free participation in sales workshops | |
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| Onsite sales training | |
|
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| Product certification | ||||
| Discounted conference attendance | ||||
| Other | ||||
Technology vendors: Learn how to get your company listed in our Partner Program Directories for solution providers.
This was first published in July 2008