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| Benefit | Alliance Partner | Channel Partner | Service Partner | Technology Partner |
|---|---|---|---|---|
| General Communications | ||||
| Partner advisory council participation/briefing sessions | ||||
| Monthly partner newsletter | ||||
| Partner portal | ||||
| Other: | ||||
| Partner webinars | ||||
| Marketing and Communications | ||||
| Listed in partner Web locator/database | ||||
| Partner webcasts | ||||
| Market development funds | ||||
| Press release support | ||||
| Joint marketing campaigns | ||||
| Online price information system | ||||
| Other: | ||||
| Technical Resources | ||||
| 24x7 phone technical support | ||||
| Web-based support | ||||
| Other: | ||||
| Demand Generation | ||||
| Competitive price assistance | ||||
| Qualified lead distribution | ||||
| Sales cycle assistance | ||||
| Not for resale demo software | ||||
| For sale demo software | ||||
| Partner leads system | ||||
| Corporate account manager | ||||
| Other: | ||||
| Deal registration | ||||
| Training/Certification | ||||
| Opportunity to participate in beta testing | ||||
| Free Web-based sales training | ||||
| Free participation in sales workshops | ||||
| Onsite sales training | ||||
| Product certification | ||||
| Discounted conference attendance | ||||
| Other: |
Technology vendors: Learn how to get your company listed in our Partner Program Directories for solution providers.
This was first published in May 2007
Channel Strategies for the CIO
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