Symantec offers a variety of products including antivirus, antispam and email security, to protect data from infection by computer viruses and other malware. This checklist provides an overview of Symanetc's partner program features. Visit SearchSecurityChannel's Partner Programs topic center for more checklists and to compare various partner programs.
| Benefit | Alliance Partner | Channel Partner | Service Partner | Technology Partner |
|---|---|---|---|---|
| General Communications | ||||
| Partner advisory council participation/briefing sessions |
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| Monthly partner newsletter |
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| Partner portal |
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| Other: | ||||
| Marketing and Communications | ||||
| Listed in partner Web locator/database |
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| Partner webcasts |
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| Market development funds |
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| Press release support |
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| Joint marketing campaigns |
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| Online price information system |
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| Other: Free, customizable marketing campaigns |
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| Technical Resources | ||||
| 24x7 phone technical support |
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| Web-based support |
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| Other: | ||||
| Demand Generation | ||||
| Competitive price assistance |
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| Qualified lead distribution |
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| Sales cycle assistance |
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| Not for resale demo software |
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| For sale demo software | ||||
| Partner leads system |
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| Corporate account manager |
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| Other: Opportunity registration and partner rebate program |
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| Training/Certification | ||||
| Opportunity to participate in beta testing |
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| Free Web-based sales training |
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| Free participation in sales workshops |
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| Onsite sales training |
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| Product certification |
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| Discounted conference attendance | ||||
| Other: Technical training (virtual, classroom and online), technical accreditation program, sales expert program |
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This was first published in May 2007
Channel Strategies for the CIO
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