RSA/EMC Partner Program Checklist

Learn the benefits of becoming an RSA/EMC reseller partner with our Partner Program Checklist.

RSA, the security division of EMC, offers secure data, compliance, SIM, SEM, consumer identity and access products to enterprises. This checklist provides an overview of the RSA SecurWorld Partner Program for service providers and value-added resellers (VARs) who are interested in becoming an RSA partner. Visit SearchITChannel.com's Technology Vendors/OEMs topic center to compare RSA's partner program with other vendors'. Or peruse our Partner Program Directories to learn about vendor partner programs by technology.

Benefit Reseller Managed Service Provider
Tier 1:
Solution Partner
Tier 2:
Access Partner
Tier 3:
Registered Partner
General Communications
Partner advisory council participation/briefing sessions
   
Monthly partner newsletter
 
Partner portal
 
Other:        
Marketing and Communications
Listed in partner Web locator/database
 
Partner webcasts
 
Market development funds
 
Press release support
   
Joint marketing campaigns
 
Online price information system
 
Other:        
Advertising discounts
     
Email and telemarketing support
 
Coop program (bonus marketing funds based on revenue)
     
Technical Resources
24x7 phone technical support
 
Web-based support
 
Free dedicated technical support facility
 
Fee-based dedicated technical support facility
 
Packaged services available to resell
 
Other:        
Demand Generation
Business planning resources
 
Competitive price assistance
   
Qualified lead distribution
     
Sales cycle assistance
 
Not for resale demo software/hardware
   
For sale demo software/hardware
 
Partner leads system
   
Corporate account manager
   
Other:        
Online demand generation tool
   
Training/Certification
Opportunity to participate in beta testing
   
Free Web-based sales training
 
Free participation in sales workshops
 
Onsite sales training
   
Product certification
 
Discounted conference attendance
     
Other:        
Partner conference
 

Technology vendors: Learn how to get your company listed in our Partner Program Directories for solution providers.

This was first published in May 2008

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