| Benefit | Reseller | Managed Service Provider | ||
|---|---|---|---|---|
| Tier 1 Phoenix Partner |
Tier 2 Eagle Partner |
Tier 3 Falcon Partner |
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| General Communications | ||||
| Partner advisory council participation/briefing sessions | ![]() |
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| Monthly partner newsletter | ![]() |
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| Partner portal | ![]() |
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| Other | ||||
| Marketing and Communications | ||||
| Listed in partner Web locator/database | ||||
| Partner webcasts | ![]() |
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| Market development funds | ![]() |
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| Press release support | ![]() |
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| Joint marketing campaigns | ![]() |
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| Online price information system | ||||
| Other | Networking class, certificates, banners, etc. | Networking class, certificates, banners, etc. | ||
| Technical Resources | ||||
| 24x7 phone technical support | ||||
| Web-based support | ![]() |
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| Free dedicated technical support facility | ![]() |
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| Fee-based dedicated technical support facility | ||||
| Packaged services available to resell | ||||
| Other | Demo program, firmware, video, seminar Powerpoints, etc. | Demo program, firmware, video, seminar Powerpoints, etc. | Demo program, firmware, video, seminar Powerpoints, etc. | |
| Demand Generation | ||||
| Business planning resources | ![]() |
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| Competitive price assistance | ![]() |
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| Qualified lead distribution | ![]() |
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| Sales cycle assistance | ![]() |
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| Not for resale demo software/hardware | ![]() |
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| For sale demo software/hardware | ||||
| Partner leads system | ![]() |
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| Corporate account manager | ![]() |
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| Other | Phase in and phase out product information, new firmware information, etc. | Phase in and phase out product information, new firmware information, etc. | Phase in and phase out product information, new firmware information, etc. | |
| Training/Certification | ||||
| Opportunity to participate in beta testing | ![]() |
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| Free Web-based sales training | ![]() |
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| Free participation in sales workshops | ![]() |
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| Onsite sales training | ||||
| Product certification | ![]() |
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| Discounted conference attendance | ![]() |
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| Other | ||||
Technology vendors: Learn how to get your company listed in our Partner Program Directories for solution providers.
This was first published in December 2007
Channel Strategies for the CIO
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