NetGear Inc. offers a wide range of IT products at both the enterprise and consumer level, including: VPN routers, gateways, switches, VoIP hardware and storage. This checklist provides an overview of NetGear's channel
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| Benefit | Alliance Partner | Channel Partner | Service Partner | Technology Partner |
|---|---|---|---|---|
| General Communications | ||||
| Partner advisory council participation/briefing sessions | ||||
| Monthly partner newsletter | ||||
| Partner portal | ||||
| Other: | ||||
| Notification of product changes (EOL, ECR, ECN) | ||||
| Online and advanced RMA | ||||
| Marketing and Communications | ||||
| Listed in partner Web locator/database | ||||
| Partner webcasts | ||||
| Market development funds | ||||
| Press release support | ||||
| Joint marketing campaigns | ||||
| Online price information system | ||||
| Other: | ||||
| Marketing and sales toolkit | ||||
| Joint sales support | ||||
| Go to market toolkit | ||||
| Welcome kit | ||||
| Advanced roadmap review | ||||
| Risk-free product evaluation | ||||
| Technical Resources | ||||
| 24x7 phone technical support | ||||
| Web-based support | ||||
| Other: | ||||
| Pre-sales SE report | ||||
| Advanced network configuration support | ||||
| Network design and topology diagrams | ||||
| Demand Generation | ||||
| Competitive price assistance | ||||
| Qualified lead distribution | ||||
| Sales cycle assistance | ||||
| Not for resale demo software | ||||
| For sale demo software | ||||
| Partner leads system | ||||
| Corporate account manager | ||||
| Other: | ||||
| Deal registration program | ||||
| Upfront product discounts | ||||
| Volume incentive rebates | ||||
| Government/education discounts | ||||
| Mail-in rebates and other promos | ||||
| Training/Certification | ||||
| Opportunity to participate in beta testing | ||||
| Free Web-based sales training | ||||
| Free participation in sales workshops | ||||
| Onsite sales training | ||||
| Product certification | ||||
| Discounted conference attendance | ||||
| Other: |
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This was first published in April 2007
Channel Strategies for the CIO
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