Channel Strategies for the CIOIn the day-to-day effort to deliver the right services and products to your customers, it's easy to lose sight of the fact that your vendor partners can be your biggest allies. Find out how to get the most from their market development funds programs -- using techniques to maximize return for both you and them. And learn how MDF programs fit within vendors' overall channel partner strategies.
Click here for the article.Read more about how to get the most from market development funds:
Making the most of your market development funds
Marketing can be a risky undertaking -- one that value-added resellers and systems integrators may be hesitant to put much effort into. However, with market development funds at your disposal, you'd be remiss if you didn't put these five marketing tips to work for you.
How to develop an effective IT consulting marketing campaign
Learn five key steps to marketing your IT consulting services.
VARs suggest alternatives to rebate programs that complicate pricing
Rebate programs are complex enough on their own, but in dynamic markets they make pricing a nightmare; VARs suggest better ways vendors can help them sell.
Much-loathed vendor rebate programs may stage a return this year
Vendor rebate programs are thinning, but still cause the headaches for the channel . Some VARs want them gone; others want vendors to just split the effort of marketing and sales.
This was first published in May 2008
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