Ideally, what would a channel partner hope to find in a channel program?

The best vendor partner programs have several things in common. Learn the traits of vendor partner programs that will give you the greatest chance of a successful partnership.

Q: Ideally, what would a channel partner hope to find in a channel program?

Meet the expert
Angela Vines is co-founder and vice president for partner services at ServiceKey, an independent provider of hardware service and maintenance for mid-range servers, networking and storage equipment based in Norcross, Ga. She has 18 years of channel development and management experience with hardware and services. Download her entire podcast on vendor partner programs.

 Channel partners want a vendor partner program that offers the following things:

• A vendor that's easy to do business with
• A vendor that creates a branding and ownership of the customer for the channel partner, with no restrictions
• Residual revenue opportunities
• A value-add proposition
• Low risk
• High return

Return to the vendor partner programs FAQ guide and read the rest of Angela's expert responses.

This was first published in March 2008
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