Ideally, what would a channel partner hope to find in a channel program?
Q: Ideally, what would a channel partner hope to find in a channel program?
|Meet the expert
|Angela Vines is co-founder and vice president for partner services at ServiceKey, an independent provider of hardware service
and maintenance for mid-range servers, networking and storage equipment based in Norcross, Ga. She
has 18 years of channel development and management experience with hardware and services. Download
her entire podcast on vendor partner programs.
Channel partners want a vendor
partner program that offers the following things:
• A vendor that's easy to do business with
• A vendor that creates a branding and ownership of the customer for the channel partner, with no
• Residual revenue opportunities
• A value-add proposition
• Low risk
• High return
to the vendor partner programs FAQ guide and read the rest of Angela's expert
This was first published in March 2008