IBM Partner Program Checklist

Value-added resellers (VARs) and service providers looking for a storage vendor partner can get a quick look at IBM's reseller partner program, IBM PartnerWorld.

IBM offers a variety of enterprise and SMB IT products, including storage software, tape and disk systems, SANs, NAS, operating systems and servers. This checklist provides an overview of IBM PartnerWorld for service providers and value-added resellers (VARs) who are interested in becoming an IBM partner. All partners -- VARs, systems integrators, managed service providers -- get the same benefits, which are determined by the level or tier. Visit SearchITChannel.com's Technology Vendors/OEMs topic center to compare IBM's partner program with other vendors'. Or peruse our Partner Program Directories to learn about vendor partner programs by technology.

Benefit Reseller Managed Service Provider
Tier 1:
Premier
Tier 2:
Advanced
Tier 3:
Member
General Communications
Partner advisory council participation/briefing sessions
   
Monthly partner newsletter
 
Partner portal
 
Other        
Marketing and Communications
Listed in partner Web locator/database
 
Partner webcasts
 
Market development funds
   
Press release support
   
Joint marketing campaigns
   
Online price information system
 
Other:        
Market intelligence and planning support
 
Marketing training (workshops, planning tools)
 
Advertising discounts
   
Use of IBM branding
   
Search engine optimization
   
Email and telemarketing support
 
Event marketing support
   
Marketing consultation and vendor support
 
IBM Awards
 
Published client success materials
   
Peer-to-peer networking
 
PWIN marketing and sales benefits
 
Technical Resources
24x7 phone technical support
 
Web-based support
 
Free dedicated technical support facility
 
Fee-based dedicated technical support facility
   
Packaged services available to resell
   
Other:        
Hardware purchase/lease
 
Free access to IBM servers and software
 
Early release software access
 
Development, porting and testing support
 
Demand Generation
Business planning resources
 
Competitive price assistance
   
Qualified lead distribution
   
Sales cycle assistance
 
Not for resale demo software/hardware
 
For sale demo software/hardware
 
Partner leads system
 
Corporate account manager
   
Other:        
Sales dashboards
 
Financing support
 
Sales assessment tools
 
IBM Innovation Centers access and support
   
Client reference database listing
 
Vertical industry consultation and support
 
Training/Certification
Opportunity to participate in beta testing
 
Free Web-based sales training
 
Free participation in sales workshops
 
Onsite sales training
   
Product certification
 
Discounted conference attendance
 
Other:        
IBM technical conferences
 
IBM PartnerWorld University and IBM Training
 
Technology vendors: Learn how to get your company listed in our Partner Program Directories for solution providers.
This was first published in December 2007

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