Partner Program Checklist

IBM Partner Program Checklist

IBM offers a variety of enterprise and SMB IT products, including storage software, tape and disk systems, SANs, NAS, operating systems and servers. This checklist provides an overview of IBM PartnerWorld for service providers and value-added resellers (VARs) who are interested in becoming an IBM partner. All partners -- VARs, systems integrators, managed service providers -- get the same benefits, which are determined by the level or tier. Visit's Technology Vendors/OEMs topic center to compare IBM's partner program with other vendors'. Or peruse our Partner Program Directories to learn about vendor partner programs by technology.

Benefit Reseller Managed Service Provider
Tier 1:
Tier 2:
Tier 3:
General Communications
Partner advisory council participation/briefing sessions
Monthly partner newsletter
Partner portal
Marketing and Communications
Listed in partner Web locator/database
Partner webcasts
Market development funds
Press release support
Joint marketing campaigns
Online price information system
Market intelligence and planning support
Marketing training (workshops, planning tools)
Advertising discounts
Use of IBM branding
Search engine optimization
Email and telemarketing support
Event marketing support
Marketing consultation and vendor support
IBM Awards
Published client success materials
Peer-to-peer networking
PWIN marketing and sales benefits
Technical Resources
24x7 phone technical support
Web-based support
Free dedicated technical support facility
Fee-based dedicated technical support facility
Packaged services available to resell
Hardware purchase/lease
Free access to IBM servers and software
Early release software access
Development, porting and testing support
Demand Generation
Business planning resources
Competitive price assistance
Qualified lead distribution
Sales cycle assistance
Not for resale demo software/hardware
For sale demo software/hardware
Partner leads system
Corporate account manager
Sales dashboards
Financing support
Sales assessment tools
IBM Innovation Centers access and support
Client reference database listing
Vertical industry consultation and support
Opportunity to participate in beta testing
Free Web-based sales training
Free participation in sales workshops
Onsite sales training
Product certification
Discounted conference attendance
IBM technical conferences
IBM PartnerWorld University and IBM Training
Technology vendors: Learn how to get your company listed in our Partner Program Directories for solution providers.

This was first published in December 2007

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