How will a new vendor partner program impact a partner's sales organization?

Not all efforts in launching a vendor partner program are of equal value. Learn why revenue-producing activities should take priority when joining a vendor partner program.

Q: How will a new vendor partner program impact a partner's sales organization?

Meet the expert
Angela Vines is co-founder and vice president for partner services at ServiceKey, an independent provider of hardware service and maintenance for mid-range servers, networking and storage equipment based in Norcross, Ga. She has 18 years of channel development and management experience with hardware and services. Download her entire podcast on vendor partner programs.

 All vendor partner program launches will incur soft dollar costs such as training costs and proactive marketing campaigns, but the channel partner's investment should really be costs associated with revenue-producing activities versus buying inventory. This will be the most important investment.

Return to the vendor partner programs FAQ guide and read the rest of Angela's expert responses.

This was first published in March 2008

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