How is lead management different from lead generation?

How is lead management different from lead generation?

About the author
Jay Uribe is the co-founder of Mobius Partners, an enterprise VAR based in San Antonio. Listen to the rest of Jay's answers on lead management by downloading our lead management podcast.
Lead management describes the methodologies, systems and practices designed to generate new business created through a variety of marketing techniques. Lead generation is an extremely important component of the process. For us at Mobius Partners, we use a wide variety of lead management programs, and we're constantly evaluating new ones.

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This was first published in January 2008