Evaluating the profitability of an IT project

For many resellers, maintaining a profitable business relies more on art than science. But if you're looking to take your ROI up a notch, there are well-defined steps that you can follow to increase profitability and expand your business.

Executive summary

For many small and medium-sized reseller businesses, expanding your line of business takes time and money, and it's important to know both your up-front capital expenses and ongoing costs so that you can calculate your return on investment (ROI). Here's advice for becoming and staying profitable as a reseller. You'll learn the techniques to expand your business, including gauging market demand, understanding fixed and ongoing costs, maximizing staff allocation, and how partnerships can help you.

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This was first published in November 2007

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