CA provides enterprise IT management software to manage networks, systems, security, storage, applications and databases. This checklist provides an overview of CA's partner program for service providers and value-added resellers who are interested in becoming a CA partner. Visit SearchITChannel.com's Technology Vendors/OEMs topic center to compare CA's partner program with other vendors'.
| Benefit | Reseller | Managed Service Provider | ||
|---|---|---|---|---|
| Tier 1: Platinum | Tier 2: Gold | Tier 3: Silver | ||
| General Communications | ||||
| Partner advisory council participation/briefing sessions | ![]() |
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| Monthly partner newsletter | ![]() |
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| Partner portal | ![]() |
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| Other: Targeted email communications as needed | ![]() |
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| Marketing and Communications | ||||
| Listed in partner Web locator/database | ![]() |
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| Partner webcasts | ![]() |
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| Market development funds | ![]() |
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| Press release support | ![]() |
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| Joint marketing campaigns | ![]() |
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| Online price information system | ![]() |
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| Other: Smart Enterprise Marketing Program educates partners through thought leadership platform of CA's Smart Enterprise magazine | ![]() |
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| Success stories posted at CA.com | ![]() |
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| Sales tools | ![]() |
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| Partner logo kit | ![]() |
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| Financial offering | ![]() |
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| Rebates | ![]() |
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| Deal registration | ![]() |
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| Technical Resources | ||||
| 24x7 phone technical support | ![]() |
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| Web-based support | ![]() |
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| Free dedicated technical support facility | ![]() |
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| Fee-based dedicated technical support facility | ||||
| Packaged services available to resell | ||||
| Other: Product pre-release information | ![]() |
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| Phone-based technical support for CA volume product | ||||
| ESP phone-based support for CA value product | ||||
| Demand Generation | ||||
| Business planning resources | ![]() |
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| Competitive price assistance | ![]() |
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| Qualified lead distribution | ![]() |
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| Sales cycle assistance | ![]() |
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| Not for resale demo software/hardware | ![]() |
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| For sale demo software/hardware | ||||
| Partner leads system | ![]() |
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| Corporate account manager | ![]() |
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| Other | ||||
| Training/Certification | ||||
| Opportunity to participate in beta testing | ![]() |
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| Free Web-based sales training | ![]() |
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| Free participation in sales workshops | ![]() |
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| Onsite sales training | ![]() |
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| Product certification | ![]() |
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| Discounted conference attendance | ![]() |
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| Other | ||||
This was first published in August 2008
Channel Strategies for the CIO
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