Partner Program Checklist

CA Partner Program Checklist

CA provides enterprise IT management software to manage networks, systems, security, storage, applications and databases. This checklist provides an overview of CA's partner program for service providers and value-added resellers who are interested in becoming a CA partner. Visit SearchITChannel.com's Technology Vendors/OEMs topic center to compare CA's partner program with other vendors'.

Benefit Reseller Managed Service Provider
Tier 1: Platinum Tier 2: Gold Tier 3: Silver
General Communications
Partner advisory council participation/briefing sessions
   
Monthly partner newsletter
 
Partner portal
 
Other: Targeted email communications as needed
 
Marketing and Communications
Listed in partner Web locator/database
   
Partner webcasts
 
Market development funds
   
Press release support
     
Joint marketing campaigns
 
Online price information system
 
Other: Smart Enterprise Marketing Program educates partners through thought leadership platform of CA's Smart Enterprise magazine
     
Success stories posted at CA.com
   
Sales tools
 
Partner logo kit
 
Financial offering
   
Rebates
   
Deal registration
   
Technical Resources
24x7 phone technical support
     
Web-based support
   
Free dedicated technical support facility
 
Fee-based dedicated technical support facility        
Packaged services available to resell        
Other: Product pre-release information
     
Phone-based technical support for CA volume product
Severity 1 - 24x7, Non-Severity 1 - 8x5 local time, Mon-Fri
8x5 local time, Mon-Fri
8x5 local time, Mon-Fri
 
ESP phone-based support for CA value product
Severity 1 - 24x7, Non-Severity 1 - 8x5 local time, Mon-Fri
Severity 1 - 24x7, Non-Severity 1 - 8x5 local time, Mon-Fri
Severity 1 - 24x7, Non-Severity 1 - 8x5 local time, Mon-Fri
 
Demand Generation
Business planning resources
   
Competitive price assistance
 
Qualified lead distribution
 
Sales cycle assistance
 
Not for resale demo software/hardware
 
For sale demo software/hardware        
Partner leads system
 
Corporate account manager
   
Other        
Training/Certification
Opportunity to participate in beta testing
 
Free Web-based sales training
 
Free participation in sales workshops
 
Onsite sales training
 
Product certification
 
Discounted conference attendance
 
Other        

This was first published in August 2008

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