BMC Software offers business service management software, database development and management tools, job scheduling, performance and problem software, as well as large and small enterprise service desk tools. Products focus on service impact management, IT service management, application management, and IT operations, database, and infrastructure management. This checklist provides an overview of BMC Software's partner program for service providers and value-added resellers who are interested in becoming a BMC partner. Visit SearchITChannel.com's Technology Vendors/OEMs topic center to compare BMC Software's partner program with other vendors'. Or peruse our Partner Program Directories to learn about vendor partner programs by technology.
| Benefit | Reseller | Managed Service Provider | ||
|---|---|---|---|---|
| Tier 1 | Tier 2 | Tier 3 | ||
| General Communications | ||||
| Partner advisory council participation/briefing sessions | By invitation | By invitation | ||
| Monthly partner newsletter | ![]() |
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| Partner portal | ![]() |
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| Other | ||||
| Marketing and Communications | ||||
| Listed in partner Web locator/database | ![]() |
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| Partner webcasts | ![]() |
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| Market development funds | ![]() |
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| Press release support | ![]() |
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| Joint marketing campaigns | ![]() |
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| Online price information system | ![]() |
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| Other: Partner tier logos | ![]() |
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| Technical Resources | ||||
| 24x7 phone technical support | ||||
| Web-based support | ![]() |
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| Free dedicated technical support facility | Limited | |||
| Fee-based dedicated technical support facility | ![]() |
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| Packaged services available to resell | ||||
| Other: FlightDeck CDs | ![]() |
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| Other: FlightDeck GSS site | ![]() |
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| Other: 12x5 phone technical support | ![]() |
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| Demand Generation | ||||
| Business planning resources | ![]() |
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| Competitive price assistance | ![]() |
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| Qualified lead distribution | ![]() |
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| Sales cycle assistance | ![]() |
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| Not for resale demo software/hardware | ![]() |
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| For sale demo software/hardware | ||||
| Partner leads system | ![]() |
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| Corporate account manager | ![]() |
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| Other | ||||
| Training/Certification | ||||
| Opportunity to participate in beta testing | ![]() |
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| Free Web-based sales training | ![]() |
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| Free participation in sales workshops | ![]() |
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| Onsite sales training | ||||
| Product certification | ![]() |
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| Discounted conference attendance | ![]() |
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| Other: Discounted BMC training for partner employees | ![]() |
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Technology vendors: Learn how to get your company listed in our Partner Program Directories for solution providers.
This was first published in June 2008
Channel Strategies for the CIO
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