Avaya Inc. designs, builds and manages networks for enterprises of all sizes. They provide communications applications and integrate IP telephony with existing systems. This checklist provides an overview of Avaya's channel
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| Benefit | Alliance Partner | Channel Partner | Service Partner | Technology Partner (ISVs, supported by Avaya DeveloperConnection program) |
|---|---|---|---|---|
| General Communications | ||||
| Partner advisory council participation/briefing sessions | ||||
| Monthly partner newsletter | ||||
| Partner portal | ||||
| Other: | ||||
| Partner Sales Conference | ||||
| Marketing and Communications | ||||
| Listed in partner Web locator/database | ||||
| Partner webcasts | ||||
| Market development funds | ||||
| Press release support | ||||
| Joint marketing campaigns | ||||
| Online price information system | ||||
| Other: | ||||
| Technical Resources | ||||
| 24x7 phone technical support | ||||
| Web-based support | ||||
| Other: | ||||
| Implementation support for qualified partners | ||||
| Demand Generation | ||||
| Competitive price assistance | ||||
| Qualified lead distribution | ||||
| Sales cycle assistance | ||||
| Not for resale demo software | ||||
| For sale demo software | ||||
| Partner leads system | ||||
| Corporate account manager | ||||
| Other: | ||||
| Channel/Distributor Introduction | ||||
| Training/Certification | ||||
| Opportunity to participate in beta testing | ||||
| Free Web-based sales training | ||||
| Free participation in sales workshops | ||||
| Onsite sales training | ||||
| Product certification | ||||
| Discounted conference attendance | ||||
| Other: | ||||
| Webinars for new product releases |
Technology vendors: Learn how to get your company listed in our Partner Program Directories for solution providers.
This was first published in March 2007
Channel Strategies for the CIO
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