Aptare offers web 2.0 storage reporting technology, including compliance programs, drag-n-drop interface systems and capacity and backup managers. Aptare's main enterprise software provides a real-time browser-based portal for IT administrators to manage data protection. This checklist gives an overview of Aptare's partner program for service providers and value-added resellers who are interested in becoming an Aptare partner. Visit SearchITChannel.com's Technology Vendors/OEMs topic center to compare Aptare's partner program with other vendors'. Or peruse our Partner Program Directories to learn about vendor partner programs by technology.
| Benefit | Reseller | Managed Service Provider | ||
|---|---|---|---|---|
| Tier 1 | Tier 2 | Tier 3 | ||
| General Communications | ||||
| Partner advisory council participation/briefing sessions | ![]() |
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| Monthly partner newsletter | ||||
| Partner portal | ||||
| Other | ||||
| Marketing and Communications | ||||
| Listed in partner Web locator/database | ![]() |
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| Partner webcasts | ![]() |
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| Market development funds | ![]() |
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| Press release support | ![]() |
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| Joint marketing campaigns | ![]() |
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| Online price information system | ![]() |
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| Other | ||||
| Technical Resources | ||||
| 24x7 phone technical support | ||||
| Web-based support | ![]() |
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| Free dedicated technical support facility | ||||
| Fee-based dedicated technical support facility | ![]() |
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| Packaged services available to resell | ![]() |
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| Other | ||||
| Demand Generation | ||||
| Business planning resources | ||||
| Competitive price assistance | ![]() |
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| Qualified lead distribution | ![]() |
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| Sales cycle assistance | ![]() |
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| Not for resale demo software/hardware | ![]() |
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| For sale demo software/hardware | ||||
| Partner leads system | ||||
| Corporate account manager | ![]() |
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| Other | ||||
| Training/Certification | ||||
| Opportunity to participate in beta testing | ![]() |
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| Free Web-based sales training | ![]() |
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| Free participation in sales workshops | ||||
| Onsite sales training | ![]() |
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| Product certification | ![]() |
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| Discounted conference attendance | ||||
| Other | ||||
Technology vendors: Learn how to get your company listed in our Partner Program Directories for solution providers.
This was first published in June 2008
Channel Strategies for the CIO
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