3Com Corp. offers convergence/IP telephony solutions, switches, routers, wireless hardware and other networking
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| Benefit | Alliance Partner | Channel Partner | Service Partner | Technology Partner |
|---|---|---|---|---|
| General Communications | ||||
| Partner advisory council participation/briefing sessions | (Silver & above) |
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| Monthly partner newsletter | ||||
| Partner portal | ||||
| Other: Custom Dashboard (revenues, program status, P&L, more) | (Bronze & above) |
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| Marketing and Communications | ||||
| Listed in partner Web locator/database | (Bronze & above or Specialized) |
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| Partner webcasts | ||||
| Market development funds | (Silver & above) |
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| Press release support | ||||
| Joint marketing campaigns | ||||
| Online price information system | ||||
| Other: Cash Rebates | ||||
| Technical Resources | ||||
| 24x7 phone technical support | ||||
| Web-based support | ||||
| Other: | ||||
| Demand Generation | ||||
| Competitive price assistance | ||||
| Qualified lead distribution | (Bronze & above) |
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| Sales cycle assistance | ||||
| Not for resale demo software | ||||
| For sale demo software | ||||
| Partner leads system | (Bronze & above) |
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| Corporate account manager | (Silver & above) |
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| Other: Deal Registration system w/ Margin Protection | (Bronze & above) |
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| Training/Certification | ||||
| Opportunity to participate in beta testing | ||||
| Free Web-based sales training | ||||
| Free participation in sales workshops | ||||
| Onsite sales training | ||||
| Product certification | ||||
| Discounted conference attendance | ||||
| Other: |
Technology vendors: Learn how to get your company listed in our Partner Program Directories for solution providers.
This was first published in December 2006
Channel Strategies for the CIO
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