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This article is part of the March 2011, Vol. 2 No. 1 issue of Designing a VAR strategy for unified data center hardware
A perfect storm is brewing in the digital signage market. For business-savvy IT VARs, that means a new opportunity and a new revenue stream. More on digital signage How to develop a digital signage business VAR uses digital signage to grow business Back to (digital signage) school Simply put, digital signage is the high-tech version of static print signs and billboards. It’s a network of digital displays that are centrally managed electronic messages targeting audiences with entertainment, merchandising and advertising information. Although many people are most familiar with the 100-feet-by-50-feet digital signage in New York’s glitzy Times Square, retail applications account for only about 30% of the digital signage market, according to Brawn Consulting. Digital signage customers with less extravagant applications are found in corporations, education, health care, government, finance and transportation. Organizations in these industries use digital signage to better communicate with employees, clients and visitors, and to promote their brand image using ... Access >>>
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Unified data center hardware: Changing the equation
by Barb Darrow
Converged infrastructure is gaining momentum as the new model for data center upgrades. How should smaller specialized VARs prepare themselves for this big cultural shift?
- Unified data center hardware: Changing the equation by Barb Darrow
Digital signage brings new revenue for VARs
by Lynn Haber
To make digital signage a profit center, VARs must merge IT skills with customer objectives and targeted content
- Digital signage brings new revenue for VARs by Lynn Haber
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