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Digital signage brings new revenue for VARs
This article is part of the Channel Strategies issue of March 2011, Vol. 2 No. 1
A perfect storm is brewing in the digital signage market. For business-savvy IT VARs, that means a new opportunity and a new revenue stream. More on digital signage How to develop a digital signage business VAR uses digital signage to grow business Back to (digital signage) school Simply put, digital signage is the high-tech version of static print signs and billboards. It’s a network of digital displays that are centrally managed electronic messages targeting audiences with entertainment, merchandising and advertising information. Although many people are most familiar with the 100-feet-by-50-feet digital signage in New York’s glitzy Times Square, retail applications account for only about 30% of the digital signage market, according to Brawn Consulting. Digital signage customers with less extravagant applications are found in corporations, education, health care, government, finance and transportation. Organizations in these industries use digital signage to better communicate with employees, clients and visitors, and to ...
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Features in this issue
Converged infrastructure is gaining momentum as the new model for data center upgrades. How should smaller specialized VARs prepare themselves for this big cultural shift?
To make digital signage a profit center, VARs must merge IT skills with customer objectives and targeted content