Access "Consistency, persistence factor into channel marketing efforts"
This article is part of the April 2010, Vol. 1 No. 1 issue of Channel marketing strategy: It pays to be consistent
Let's get something straight right away: Marketing is not about lead generation. Nor is it about placing print advertising, sending out news releases and Twitter updates, filling a conference room for a technology seminar or schmoozing clients at a sporting event. Yes, these are all great marketing tactics, but if you haven't taken the time to develop a mission statement or core value proposition for your business, you're wasting your time and your money. Now more than ever, solution providers recognize that marketing is about building awareness for your company in the community you serve, whether that community is within a five-mile radius or spans a national vertical market. And although many smaller solution providers still rely on vendor partners to help fund marketing activities, more of them recognize the value of developing their own brands. "The goal is to make people aware of what you're doing for your customers and how you stand in the marketplace," said Rosary De Filippis, director of business development and marketing for Micro Strategies Inc., a... Access >>>
Premium Content for Free.
Consistency, persistence factor into channel marketing efforts
by Heather Clancy
VARs and integrators need a strategic multi-prong approach to attract new customers and keep existing clients happy.
- Consistency, persistence factor into channel marketing efforts by Heather Clancy
Windows 7 XPM improves application compatibility for your customers
by Greg Shields, Contributor
With Windows 7 XP Mode (XPM), you can help customers overcome the application compatibility problems that typically occur during operating system upgrades.
- Windows 7 XPM improves application compatibility for your customers by Greg Shields, Contributor
Cloud computing: Threat or opportunity?
The channel can benefit from cloud computing if solution providers can turn virtual technologies into physical profits.
- Cloud computing: Threat or opportunity?
More Premium Content Accessible For Free
Industry pundits have identified social media as one of the pillars of the next age of computing. And like another pillar of the next age, mobile ...
The enterprise mobility market is poised for big growth for the foreseeable future, and IT organizations are facing a multitude of challenges related...
Access this resource for expert insight into how health IT leaders can face the network security challenges of today – and use these challenges as an...