IT Channel Definitions

  • V

    VAR-to-VAR

    VAR-to-VAR is a business model based on cooperation between value-added resellers (VARs) that allows the companies to obtain professional services and solutions outside their specialties or geographic areas... (Continued)

  • vCIO (virtual CIO)

    A vCIO, or virtual CIO, serves as an organization's chief information officer, but is a contractor rather than a regular employee.

  • vendor neutral

    Vendor neutrality is a business and design approach that seeks to ensure broad compatibility and interchangeability of products and technologies. The model encompasses non-proprietary design principles and unbiased business practices.

  • vertical market

    A vertical market is a particular industry or group of enterprises in which similar products or services are developed and marketed using similar methods (and to whom goods and services can be sold).

  • VMware Partner Network

    The VMware Partner Network is a channel partner program that provides resources and benefits to VARs, systems integrators, service providers, hosting providers and other businesses that want to collaborate with VMware.

  • W

    share of wallet (SOW) or wallet share

    Share of wallet (SOW) is a marketing metric used to calculate the percentage of a customer's spending for a type of product or service that goes to a particular company.

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