IT Channel Definitions

This glossary explains the meaning of key words and phrases that information technology (IT) and business professionals use when discussing IT channels and related software products. You can find additional definitions by visiting WhatIs.com or using the search box below.

  • V

    VAR-to-VAR

    VAR-to-VAR is a business model based on cooperation between value-added resellers (VARs) that allows the companies to obtain professional services and solutions outside their specialties or geographic areas... (Continued)

  • vCIO (virtual CIO)

    A vCIO, or virtual CIO, serves as an organization's chief information officer, but is a contractor rather than a regular employee.

  • vendor neutral

    Vendor neutrality is a business and design approach that seeks to ensure broad compatibility and interchangeability of products and technologies. The model encompasses non-proprietary design principles and unbiased business practices.

  • vertical market

    A vertical market is a particular industry or group of enterprises in which similar products or services are developed and marketed using similar methods (and to whom goods and services can be sold).

  • VMware Partner Network

    The VMware Partner Network is a channel partner program that provides resources and benefits to VARs, systems integrators, service providers, hosting providers and other businesses that want to collaborate with VMware.

  • W

    share of wallet (SOW) or wallet share

    Share of wallet (SOW) is a marketing metric used to calculate the percentage of a customer's spending for a type of product or service that goes to a particular company.

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