IT Channel Definitions

  • M

    monthly recurring revenue (MRR)

    Monthly recurring revenue (MRR) is income that a company can reliably anticipate every 30 days.  

  • MSP platform (managed service provider platform)

    A managed service provider (MSP) platform is a computing framework used to deliver network-based services, applications, and equipment to enterprises, residences, or other service providers. A MSP platform allows an organization, IT consultant or VAR to remotely monitor servers, firewalls, Exchange servers, Active Directory Servers, routers or switches from a central location.

  • MSSP (managed security service provider)

    An MSSP (managed security service provider) is an Internet service provider (ISP) that provides an organization with some amount of network security management, which may include virus blocking, spam blocking, intrusion detection, firewalls, and virtual private network (VPN) management.

  • N

    NetApp Insight

    NetApp Insight is an annual technical conference series for NetApp, a computer storage and data management company. 

  • not for resale (NFR)

    Not for resale (NFR) is a designation for products that vendors give to their channel partners for testing and educational purposes with the understanding that the channel partner will not resell those products.

  • O

    OEM (original equipment manufacturer)

    Original equipment manufacturer (OEM) is a broad term that describes a web of relationships among IT hardware vendors, component makers such as microprocessor manufacturers, software vendors, and channel partners such as resellers and distributors.

  • Oracle PartnerNetwork

    Oracle PartnerNetwork is a channel partner program that provides resources and benefits for value-added resellers (VARs), independent software vendors (ISVs) and other businesses that want to collaborate with Oracle.

  • P

    partner

    A partner is a member in a partnership, an entity in which both the profits or losses of a business or other venture are shared between all members. Corporations favor partnerships because of a taxation structure that eliminates dividend taxes upon the profits of owners. (Continued)

  • partner account manager (PAM)

    As liaisons between vendors and channel partners, partner account managers have important functions within a vendor's channel partner program.

  • partner portal

    A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users... (Continued)

  • partner program

    A partner program, which may also be referred to as channel partner program or alliance program, is a business strategy that vendors develop to encourage others to work with the vendor and sell its products or services.

  • partner specialization

    A partner specialization is a designation achieved when a value-added reseller, integrator or solution provider has demonstrated a particular expertise specified by its vendor.

  • prime contract

    A prime contract is any contract or contractual action that is awarded directly to a contractor by the U.S. Federal Government for the purpose of obtaining equipment, supplies, materials, or services of any kind.

  • professional services

    Professional services, in the IT context, are services that a contractor or product vendor provides to help customers plan, design, implement and manage technology projects and systems.

  • professional services automation (PSA)

    Professional services automation (PSA) is a type of software application suite that provides a service business with the functionality it needs to manage core business processes.

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