IT Channel Definitions

  • I

    IBM PartnerWorld

    IBM PartnerWorld is a program run by IBM that outlines how the company works with IBM Business Partners such as VARs, systems integrators, managed service providers, consultants and independent software vendors.

  • Intel Technology Provider

    The Intel Technology Provider program is Intel Corp.'s partner program designed to support the sales and marketing efforts of channel partners who specify, design, build or resell Intel-based technology products.

  • ion pump

    An ion pump is a device that can cool, clean and filter air without the use of conventional fans or other moving parts... (Continued)

  • ISV (independent software vendor)

    An ISV (independent software vendor) makes and sells software products that run on a physical hardware device, on a virtual machine or in the cloud.

  • IT distributor

    An IT channel distributor is a business that acts as an intermediary between vendors and value-added resellers (VARs) or system integrators (SIs) in the distribution of software or hardware.

  • IT reseller

    An IT reseller is an intermediary entity in the distribution channel that purchases software and/or hardware from the manufacturer or some other entity, such as a wholesaler or a distributor, and sells it to consumers.

  • K

    keyword stuffing

    Keyword stuffing is the practice of inserting a large number of keywords into Web page content and meta tags in the attempt to artificially increase the page's ranking in search results.

  • L

    Large Account Reseller (LAR)

    A large account reseller (LAR) is a label used by Microsoft to identify its largest value-added resellers (VARs). 

  • lead generator

    A lead generator is any marketing-related activity intended to publicize the availability of a vendor's product or service...(Continued)

  • line card

    A line card is: 1) A printed brochure that lists the names, descriptions and the manufacturers of products sold by a third party, like a distributor, sales representative or value-added reseller (VAR). 2) An electronic circuit on a circuit board that interfaces between subscribers to a telecommunications network and the rest of the network.

  • sales lead

    A sales lead is a potential sales contact, an individual or organization that expresses an interest in your goods or services.

  • M

    managed hosting

    Managed hosting is an IT operations model in which a service provider leases dedicated servers and associated hardware to a single client. The equipment is at the hosting provider's facility and managed there.

  • managed IT service

    A managed IT service is an information technology (IT) task provided by a third-party contractor. 

  • managed network security services

    Managed network security services are third-party service providers, solution providers or value-added resellers that can be hired to outsource tasks or processes related to network security.

  • market development funds (MDF)

    Market development funds (MDF) are resources a vendor grants to its indirect sales channel partners to help the channel with sales and marketing activities.

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