L - Definitions

  • L

    Large Account Reseller (LAR)

    A large account reseller (LAR) is a label used by Microsoft to identify its largest value-added resellers (VARs). 

  • lead generator

    A lead generator is any marketing-related activity intended to publicize the availability of a vendor's product or service...(Continued)

  • line card

    A line card is: 1) A printed brochure that lists the names, descriptions and the manufacturers of products sold by a third party, like a distributor, sales representative or value-added reseller (VAR). 2) An electronic circuit on a circuit board that interfaces between subscribers to a telecommunications network and the rest of the network.

  • sales lead

    A sales lead is a potential sales contact, an individual or organization that expresses an interest in your goods or services.

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