Business management strategies Definitions

  • A

    Apple Authorized Service Provider (Apple ASP)

    An Apple Authorized Service Provider (Apple ASP) is an individual or organization that can legally service Apple products although their warranties are held by other entities. Service by anyone other than an authorized service provider (ASP) will render a product's warranty void.

  • authorized service provider (ASP)

    An authorized service provider (ASP) is an organization that a product manufacturer has deemed qualified to service products covered under the manufacturer's warranty.

  • B

    best and final offer

    For negotiated procurements, a contractor's final offer following the conclusion of discussions.

  • C

    channel captain

    A channel captain is the individual or organization responsible for managing a particular distribution channel and overseeing channel partnerships. The channel captain is usually a channel member.

  • CONUS (continental United States)

    Refers to the continental United States. To state that delivery is CONUS is to say that delivery could be anywhere in the continental U.S.

  • D

    Defense Contract Management Agency (DCMA)

    The Defense Contract Management Agency is the government agency that overseas administration of origin inspection contracts, dispatches quality assurance reports and audits/monitors subcontracting plans.

  • distribution channel

    A distribution channel is the network of individuals and organizations involved in the process of moving a product or service from the producer to the end user.

  • F

    freemium

    Freemium is a way of promoting services by offering the basic features at no cost, charging a premium only for supplemental features. The term, which is a combination of the words 'free' and 'premium,' was coined by Jarid Lukin of Alacra in 2006 after venture capitalist Fred Wilson came up with the idea... (Continued)

  • full and open competition

    With respect to a contract action, "full and open" competition means that all responsible sources are permitted to compete.

  • K

    keyword stuffing

    Keyword stuffing is the practice of inserting a large number of keywords into Web page content and meta tags in the attempt to artificially increase the page's ranking in search results.

  • L

    Large Account Reseller (LAR)

    A large account reseller (LAR) is a label used by Microsoft to identify its largest value-added resellers (VARs). 

  • lead generator

    A lead generator is any marketing-related activity intended to publicize the availability of a vendor's product or service...(Continued)

  • line card

    A line card is: 1) A printed brochure that lists the names, descriptions and the manufacturers of products sold by a third party, like a distributor, sales representative or value-added reseller (VAR). 2) An electronic circuit on a circuit board that interfaces between subscribers to a telecommunications network and the rest of the network.

  • sales lead

    A sales lead is a potential sales contact, an individual or organization that expresses an interest in your goods or services.

  • M

    market development funds (MDF)

    Market development funds (MDF) are resources a vendor grants to its indirect sales channel partners to help the channel with sales and marketing activities.

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