C - Definitions

  • C

    channel captain

    A channel captain is the individual or organization responsible for managing a particular distribution channel and overseeing channel partnerships. The channel captain is usually a channel member.

  • channel conflict

    Channel conflict is a situation in which channel partners have to compete against one another or the vendor's internal sales department.

  • channel partner

    A channel partner is a person or organization that provides services or sells products on behalf of a software, hardware, networking or cloud services vendor. Value-added resellers (VARs), systems integrators (SIs), consultants, managed service providers (MSPs), original equipment manufacturers (OEMs), distributors and independent software vendors (ISVs) may all be called channel partners.

  • channel strategy

    A channel strategy is a vendor's plan for moving a product or a service through the chain of commerce to the end customer. A vendor may embrace a direct or indirect sales channel or a combination of the two.

  • Citrix Solution Advisor

    Citrix Solution Advisor is Citrix Systems Inc.'s global channel partner program for partners who plan, design, implement and maintain Citrix products for customers.

  • clean install

    A clean install is a software installation in which any previous version is removed.

  • co-selling

    Co-selling is an approach to product and service distribution in which channel partners are the primary route to market.

  • CompTIA practice test (Computing Technology Industry Association practice test)

    The CompTIA practice test (Computing Technology Industry Association practice test) is a sample exam designed to prepare technology professionals and students for a CompTIA certification exam.

  • consultant (consulting)

    A consultant is an experienced individual in a given field who provides expert advice for a fee. Consultants typically work as independent contractors and are hired on a short-term basis. A consultant may also be an employee at a consulting firm.

  • contract delivery date (CDD)

    A contract delivery date (CDD) is the date of delivery required by a contract. CDD is specified on a line item basis.

  • CONUS (continental United States)

    Refers to the continental United States. To state that delivery is CONUS is to say that delivery could be anywhere in the continental U.S.

  • corporate account manager (CAM)

    In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.

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