Role sharing, in a business context, is a situation in which an individual within a value-added reseller (VAR) or other solution provider's organization assumes multiple roles such as "sales engineer," "field engineer" or "account manager."
Each role normally relates to a vendor certification, which is intended to ensure that VARs are adequately trained in the application of that manufacturer's products. For example, the Cisco Systems Inc. CCNA (Cisco Certified Network Associate) certifies professionals in the basics of switched networks. The MCDBA (Microsoft Certified Database Administrator) program from Microsoft trains DBAs (database administrators) in
Role sharing is most important in smaller solution providers where staffing limitations make it impractical to dedicate individuals to each role. Role sharing also allow VARs to cross train their staff over time, making it easier to transpose personnel.
'role sharing' is part of the:
View All Definitions
Dig deeper on Channel business management strategies