partner account manager (PAM)

A partner account manager is a role within a vendor's channel partner program responsible for building, maintaining and managing sound relationships with current and prospective channel partners.

A partner account manager is a role within a vendor's channel partner program. The partner account manager is responsible for building, maintaining and managing sound relationships with current and prospective channel partners. 

The partner account manager acts as a liaison between the vendor and partner. He facilitates growth by helping to identify new business opportunities and is responsible for helping partners sell programs, solutions and services to existing or prospective clients.

Typical responsibilities for this role include identifying client concerns and responding to sales inquiries. Depending on the organization, the partner account manager may work closely with marketing and sales departments. 

See also: partner relationship management, corporate account manager

This was first published in August 2013

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