Oracle PartnerNetwork

Oracle PartnerNetwork is a channel partner program that provides resources and benefits for value-added resellers (VARs), independent software vendors (ISVs) and other businesses that want to collaborate with Oracle.

Technology Vendors/OEMs

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Oracle PartnerNetwork is a channel partner program that provides resources and benefits for value-added resellers, independent software vendors and other businesses that want to collaborate with Oracle

Through the Oracle PartnerNetwork program, members can access a range of benefits, certifications and financial incentives and discounts.

Oracle PartnerNetwork has a membership structure of five program levels: Remarketer, Silver, Gold, Platinum and Diamond. Each of these program levels has its own set of requirements, benefits and rewards. Each tier offers benefits that build upon the benefits of the previous tier. Partners can advance membership levels by earning specializations and meeting the requirements of the next tier level.

Oracle Remarketer partners can sell any Oracle product that is available through the Oracle 1-Click Ordering program and resell Oracle Database Appliance. Remarketer partners do not have to meet any requirements, nor do they have to sign a contract or pay a fee.

Silver-level members get access to a restricted knowledge base and learning content as well as "boot camps"; eligibility to attend partner-only events; discounts on Oracle University products, services and learning credits; use of Oracle partner branding and logos; marketing and sales kits; discounts to advertise in Oracle publications and for publishing whitepapers on oraclewhitepapers.com; public relations support and guidelines; deal registration through the Oracle Open Market Model (OMM) Resale Initiative; referral opportunities; development and demonstration licenses; visibility in and access to leads through the Oracle PartnerNetwork Solutions Catalog; business practice and pricing training; and support assistance from the Partner Business Center, among other benefits. Oracle's requirement for Silver members is an annual membership fee of $500.

Gold membership adds the ability to sell from the entire Oracle portfolio, phone-based partner management support; eligibility to exhibit at Oracle OpenWorld; access to Oracle PartnerNetwork Partner Community in the Oracle Mix social network; free assessment and exam vouchers; if specialized, eligibility to publish partner-led events to Oracle.com/events; discounts on Oracle programs licensed for internal use; and service requests for use with development, demonstration and integration licenses, among other benefits. Gold partners must pay an annual membership fee of $2,995.

Platinum-level membership adds a dedicated Oracle Partner Business Consultant; eligibility to participate in Partner Advisory Boards; eligibility to be featured on Oracle.com; eligibility for marketing development funds (MDF); eligibility for speaking opportunities at Oracle customer-facing activities; access to contact lists for marketing campaigns; personal access to the Advanced Customer Support Services (ACS) team; exposure on ACS's internal website; and co-marketing and lead generation support from ACS for mutual campaigns, among other benefits. Platinum members must achieve a combination of five qualifying specializations, Oracle Exastack Ready applications and Oracle Validated Integration, and are required to pay an annual membership fee of $9,995.

Diamond-level partnership adds a senior alliance professional who assists partners; the highest-priority placement in the Oracle PartnerNetwork Solutions Catalog and features on various sites; priority allocation of annual global MDF; and support from a senior Oracle executive  for alliance oversight, issue resolution and strategic direction. A Diamond-level partner's annual revenue must exceed $100 million, with a minimum of $25 million in software license and cloud services co-sell revenue. Diamond partners must also achieve 30 qualifying specializations (or a combination of qualifying specializations and a maximum of five Oracle Exastack Ready applications or Oracle Validated Integrations), in addition to paying an annual fee of $9,995. Additionally, four customer references must be published by Oracle per year, and the partner's results from Oracle's global customer satisfaction survey must meet minimum scores. 

Partners must complete an annual business plan with criteria-based account management and metric-driven accountability. Diamond-level partners must have 15 Oracle Diamond Partner qualified solution offerings. (An Oracle Diamond Partner qualified solution has matured through each of the five stages of the solution lifecycle, met the minimum content requirements and has been approved by a member of Oracle's Worldwide Alliances and Channels organization.) And Diamond partners must also sponsor Oracle OpenWorld at the Gold level or above and have three dedicated business development managers.

This was first published in June 2014

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