Definition

Large Account Reseller (LAR)

A large account reseller (LAR) is a label used by Microsoft to identify its largest value-added resellers (VARs).

LARs are authorized by Microsoft to sell licenses to midsize and enterprise accounts through a special volume licensing program that has more generous discounts than Microsoft’s standard licensing program. Generally, LARs work with customer accounts that have 250 or more desktops or users.

A large account reseller must meet certain sales goals and other requirements as set forth by Microsoft. The exact goals and requirements vary by region and are confidential.

Related glossary terms: Apple Authorized Service Provider (Apple ASP), vendor neutral, VAR agreement (value-added reseller agreement), professional services automation (PSA), distribution channel, affiliate (associate), not for resale (NFR)

Contributor(s): Jane McPherson

This was last updated in August 2011

Posted by: Margaret Rouse

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