Definition

Large Account Reseller (LAR)

A large account reseller (LAR) is a label used by Microsoft to identify its largest value-added resellers (VARs).  

LARs are authorized by Microsoft to sell licenses to midsize and enterprise accounts through a special volume licensing program that has more generous discounts than Microsoft’s standard licensing program. Generally, LARs work with customer accounts that have 250 or more desktops or users.  

A large account reseller must meet certain sales goals and other requirements as set forth by Microsoft. The exact goals and requirements vary by region and are confidential.

Contributor(s): Jane McPherson
This was last updated in August 2011
Posted by: Margaret Rouse

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