Large Account Reseller (LAR)

A large account reseller (LAR) is a label used by Microsoft to identify its largest value-added resellers (VARs). 

A large account reseller (LAR) is a label used by Microsoft to identify its largest value-added resellers (VARs).  

LARs are authorized by Microsoft to sell licenses to midsize and enterprise accounts through a special volume licensing program that has more generous discounts than Microsoft’s standard licensing program. Generally, LARs work with customer accounts that have 250 or more desktops or users.  

A large account reseller must meet certain sales goals and other requirements as set forth by Microsoft. The exact goals and requirements vary by region and are confidential.

This was first published in August 2011

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