Definition

IT reseller

An IT reseller is an intermediary entity in the distribution channel that purchases software and/or hardware from the manufacturer or some other entity, such as a wholesaler or a distributor, and sells it to consumers.  

Resellers include both retailers, who simply buy and sell products, and value-added resellers (VARs), who take an existing product, add something to it (such as a special computer application), and resell it as a new product.

Contributor(s): Ivy Wigmore
This was last updated in March 2013
Posted by: Margaret Rouse

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