Definition

IT reseller

Contributor(s): Ivy Wigmore

An IT reseller is an intermediary entity in the distribution channel that purchases software and/or hardware from the manufacturer or some other entity, such as a wholesaler or a distributor, and sells it to consumers.  

Resellers include both retailers, who simply buy and sell products, and value-added resellers (VARs), who take an existing product, add something to it (such as a special computer application), and resell it as a new product.

This was last updated in March 2013

Dig Deeper on How to Sell Technology in the IT Channel

PRO+

Content

Find more PRO+ content and other member only offers, here.

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

Extensions de fichiers et formats de fichiers

Motorisé par:

MicroscopeUK

SearchCloudProvider

SearchSecurity

SearchStorage

SearchNetworking

SearchCloudComputing

SearchConsumerization

SearchDataManagement

SearchBusinessAnalytics

Close