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2015 channel events listings

When making 2015 travel plans, refer to this list of channel events -- including conferences hosted by IT vendors, distributors, industry organizations and vendors that cater exclusively to VARs and MSPs.

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Salesforce aims to increase number of Salesforce consultants, SIs

In this Q&A, Salesforce channel chiefs Tyler Prince and Neeracha Taychakhoonavudh reveal the vendor's strategy for growing its consultants/system integrator channel.

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Security Mentor intros channel program for IT security awareness training

This week in the IT channel, Security Mentor unveiled a partner program for its IT security awareness training; Unidesk bolstered its channel program; and more.

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In 2015, cloud security investments booming

Top venture capital firms and IT companies have invested more than $200 million total on several cloud security startups in recent weeks, particularly the emerging field of cloud access security brokers.

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IT Channel Basics

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    go-to-market strategy (GTM strategy)

    A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage.

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    service-level agreement (SLA)

    A service-level agreement (SLA) specifies what services the service provider will furnish.

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    distributor agreement (distribution agreement)

    A distributor agreement is a business contract between a vendor and distributor. Types of agreements include master, exclusive, selective and international distributor agreements.

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