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Marketing gurus offer tips for modern businesses at Microsoft WPC 2014

Addressing an audience of Microsoft partners at the Worldwide Partner Conference, a panel of experts tendered important advice on rethinking your business approach in this fiercely competitive cloud era.

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Competitive landscape drives recent technology M&A deals

After a lull in merger and acquisition activity, a slew of buyouts show channel firms shoring up resources, expanding geographic reach and pushing into vertical markets.

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Microsoft WPC 2014: How Microsoft invests in its partners

On Day 3 of the WPC, Phil Sorgen laid out Microsoft's four principles for investing in its partners -- developing and delivering products and services; creating markets; enabling partner success; and focusing on sales and marketing execution.

Microsoft forges more open-source partnerships for added cloud interoperability

Microsoft has forged additional partnerships with open-source communities OpenNebula and Packer.io

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    What Skype translator can't do for Microsoft global partners

    The Skype translator demoed at Microsoft's Worldwide Partner Conference promises to break new ground in multilingual communication, but Microsoft global partners still have trouble understanding the keynote speech.

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    Partners reconfigure the BDR pricing model

    Faced with an unsustainable per-gigabyte backup and disaster recovery pricing model, channel partners explore and implement new pricing strategies in hopes of making a profit.

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    Oracle PartnerNetwork

    Oracle PartnerNetwork is a channel partner program that provides resources and benefits for value-added resellers (VARs), independent software vendors (ISVs) and other businesses that want to collaborate with Oracle.

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